U.S. Newsroom

In 2023, the Corporate Communications team set out to refresh the Samsung U.S. Newsroom, already a benchmark for newsroom best practices within the company. The goal was to further streamline the user experience, spotlight critical company updates and deliver a sleek, intuitive, and visually captivating design.

Drawing inspiration from some of the world’s most renowned corporate newsrooms, I developed wireframes and high-fidelity mockups that served as a blueprint for our agency partners.

The result? A refined, modern aesthetic paired with intuitive navigation and optimized information architecture, ensuring users could effortlessly engage with the most important content.