Public Affairs

Video Campaigns

Samsung’s U.S. Public Affairs team aimed to transform the panel displays in their Washington D.C. office and event space into an impactful showcase of informational signage for employees, customers and guests.

However, technical limitations with sync-play across non-standard aspect ratios, coupled with budget constraints, meant the majority of video walls required custom solutions.

Leveraging the modular design approach from their event one-pagers, I developed visually engaging videos that highlighted Samsung’s contributions to the U.S. economy, job creation and manufacturing. Additionally, I crafted custom product videos using existing assets to elegantly spotlight Samsung’s innovations.

These videos were expertly tailored to work within the displays’ technical constraints, creating the illusion of a seamless, unified viewing experience.