Samsung’s U.S. Public Affairs Team launched Conversations with Mark, a speaker series hosted by Executive Vice President Mark Lippert.

 

Designed to deepen employee engagement with Samsung’s Public Affairs initiatives in Washington, D.C., the series also aimed to increase awareness of the Employee PAC among eligible staff.

 

I spearheaded the development and design of a multi-channel branded campaign, leveraging email, digital signage, intranet, and company-wide invitations to maximize visibility and participation.

 

Conversations with Mark quickly became Samsung’s most highly attended and talked-about speaker series, setting a new standard for internal engagement.