Employer Brand

Samsung’s consumer-facing branding is known for its strong and distinctive visual identity. Corporate Communications stakeholders aimed to bring that same cohesive structure to the high volume of employee-focused campaigns spanning social media, the U.S. Newsroom and internal channels.

To meet this need, I developed a unified visual identity for over 50 programs, creating standardized branding toolkits, global logo format guidelines and plug-and-play templates. This approach ensured each campaign maintained a unique identity while staying firmly aligned with Samsung’s Global Brand framework, enhancing consistency and reinforcing the brand’s internal presence.